http://www.masswepray.com From W+K Portland. This is a top example of the rules of the game. Good content, that rewards curiosity.
A viral is an expression of an effect, it is not a channel in its own right. People pass things along, not because they love brands, its because they love their friends. Another expression being the true meaning of a virus: They only spread when easy to transmit. (i'm going to look cool/clever if i send it on)
Great viral for new game
Dee is upsetting the balance of our Last.FM stats
Just noticed the results of our recent Last.FM stats are being stuffed by Dees devotion to Bono, see below.
Office playlist 25/11/09
Just to mix up the arguments over what to put on Spotify we are working our way through; The top 50 albums of the decade mixed with the top 100 albums of all time. We all get x3 veto's each which is looking hard with at least two Bruce Springsteen, Dire Straits and Coldplay still to go!
Nifty bit of 'Clean Advertising'
Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.Customers will be pointed in the direction of the store by 'Clean Advertising' stencilled adverts on the pavement.
Thirty ad messages have been created in addition to a 50 ft image of baguettes projected onto a nearby building. Appearing after dusk for two weeks, the image will ensure that customers go into the store on their way home from work.
Thirty ad messages have been created in addition to a 50 ft image of baguettes projected onto a nearby building. Appearing after dusk for two weeks, the image will ensure that customers go into the store on their way home from work.
2012 looking frightenly real
Great set of images of the new Olympic park seen at Event magazine. Fuelled by the negativity of the Daily Mail style Olympic naysayers, I am really rather excited by the prospects of the London games. Can't wait for whole circus to kick-off.
5 reason's why creatives hate working for you.
Nigel Collins has a neat take on the 'how to deal with creatives' mantra. (Highlighted by Jenny Blair at Major Players) As ever its the comments after that provide as much joy. full article HERE. But in summary; Be nice, vary the tasks you set, don't expect 9-5 and pay well. -easy.
"...Leading creative people is like herding cats. They sometimes appear to be all over the place, to be mischievous, off in their own worlds, extremely curious and can be a tad hard to manage at times. But your business needs them and they need you, and when you get to understand and know creative people, gain their confidence and respect, then extraordinary things happen..." (more)
Man in the Dark (or curly whirly man as I like to call him)
Look what we just found. Very cool & hypnotic!
Man in the Dark
Snap Happy
We recently entered a photography competition where our entry was to depict life in the office from 9-5. Although we didn't win (not surprising really when the rest of the entrants were mostly photographers!) a selection of Dee's efforts where commended and displayed in an exhibition at the British Design Museum. Amazing what you can achieve with a £50 Kodak camera that has the remnants of many a night out stuck to it.
Harman Kardon / Range Rover display in Harrods
A short film we made about Harman Kardon's new audio system for the Range Rover is being shown in a special display in Harrods windows. Pictures HERE
A Branded Fly!
Dee found this amazing clip about branding on flies at a German trade show. A very big WTF with regards animal (?) ethics etc, but for lateral thinking alone, top marks. -we resist the countless pun opportunities. Details from the client; Eichborn The Publisher. To promote their exhibition stand at the Franfurt Book Fair, prepared 200 flies with an ultra light banner. The banner was attached with natural wax (!) After a short time the banner dropped off by itself. And the flies were not harmed.
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