Great viral for new game

http://www.masswepray.com From W+K Portland. This is a top example of the rules of the game. Good content, that rewards curiosity.
A viral is an expression of an effect, it is not a channel in its own right. People pass things along, not because they love brands, its because they love their friends. Another expression being the true meaning of a virus: They only spread when easy to transmit. (i'm going to look cool/clever if i send it on)

Larking about in the Black Forest

IMG_0247, originally uploaded by piehead.

Spent a few days last week in a very pretty bit of Germany making a film about an amazing bit of audio technology called Halosonic. A joint collaboration between Lotus Engineering and Harman International. However the second most eyecatching thing of the trip was the Avis car pool at Stuttgart airport. Not only a couple of Porsche Panamare's but a GT3 with roll cage and racing gloves neatly folded on the drivers seat!