Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.Customers will be pointed in the direction of the store by 'Clean Advertising' stencilled adverts on the pavement.
Thirty ad messages have been created in addition to a 50 ft image of baguettes projected onto a nearby building. Appearing after dusk for two weeks, the image will ensure that customers go into the store on their way home from work.
Thirty ad messages have been created in addition to a 50 ft image of baguettes projected onto a nearby building. Appearing after dusk for two weeks, the image will ensure that customers go into the store on their way home from work.
