A short film we made about Harman Kardon's new audio system for the Range Rover is being shown in a special display in Harrods windows. Pictures HERE
Showing posts with label Philip Slade. Show all posts
Showing posts with label Philip Slade. Show all posts
Harman Kardon / Range Rover display in Harrods
Augmented Reality (AR) applications launch on the iPhone.
This is going to be huge
While I have spent years getting excited by the possibilities of mobile apps like semapedia, (unlike most of my clients, who dispite my best efforts, passed on the opportunities). Now with the launch of a raft of genuine AR apps Like this from DiscoverAnywhere there appears to be a real case for commercial use. While it is true the actual audience of iPhone & Android users is really small compared with total universe of mobile (cell) phones, in time this should be the standard for 'whats that?' questions in the street. The answer being you aim your phone at the object and heh presto the phone overlays a label telling price, location, availability or simply its name.
Very interesting that Amazons tech division A9 have brought Snaptell, which basically puts Amazons prices and availability information over the top of any item you see in a shop, (currently only works in the US)
Like most people I often emerge from a station and ponder where is? (the nearest bar) having an interactive live map to overlay reality is a fantastic bit of black magic to delight. This last bit, is in my opinion, the key to any new techs ability to succeed, is it a joy to use and do you want to tell you mates about it?
Just look at the footage below of the yelp.com trial AR feature, yes you really do have to shake the phone three times for it to show the hidden button, how charming is that? -there is also a neat London Bus AR demo HERE from Presselite. The Next Web has a bit about a live tweeter layer which could see even more tourists actually being hit by buses (while tweeting), the guys at Presslite had us tracking.
(reposted from Piehead blog; www.homeslade.com)
Ask 500 (well mostly 20) People
Instant polling from (almost) 500 souls online.
A great idea for a web site, not fully doing its bit yet. Still a rather fun way of gleaning instant info from a mainly American audience. Do like the new business feature for brands to ask questions
Today we shall be Rockstars*
well according to Slideshare anyway, Looks like over 1000 peeps looked at our creds in just 2 days. wow, so where are all the new business leads??
Paying for ideas? or a seamless extension to a clients marketing department?
New agency types like www.creativeorchestra.org and www.anomalynyc.com are trying the paying for ideas route. Is this the way to break out of the current cycle of bogus pitches and constant 'cost reviews'?
Clients have been shedding staff from marketing departments at a rapid rate. Now more than ever you have brands that need complete support. A great idea poorly carried through will do as much damage as shallow thinking wrapped up in gorgeous execution.
We are in an amazing year for opportunities, media costs have never been lower, clients have never been more open to 'plan B' thinking. It might not be like the '70s golden age of advertising buoyed up by tobacco money. But I do see it as a golden age of communications. Clever smart messaging that reassures consumers they are making the right brand choice.
>posted on Piehead blog as well
Bigga Than Ben
Saw Bigga Than Ben at a charity preview last night. This is the film written and directed by Suzie Halewood.
Based on a Russian best seller about two young guns scamming London for all its worth. Gritty, funny and very good to look at. Starring Ben Barnes (yes, Prince Caspian himself) and Andrei Chadov, I really hope the film gets a wider audience than just its current art house run. Does also feature a fab soundtrack including Joe Strummer, Pete Doherty and The Rifles, the latters' track 'Lost in London' fits perfectly.
Suzie is the charming lady who directed our Fresh & Green commercial last year, pic from shoot with Mr AWT.
Bigga Than Ben, originally uploaded by piehead.
Berlin IFA 'For what we are about to receive'
Just before going in to present Amplified Journeys to an (almost) eager audience of the great and the good. photo essay of the event HERE. Later that night manged a brief tour of Berlin bars. Photo essay of that little escapade HERE
Amplified Journeys in action
Almost 18 months in the planning. www.amplifiedjourneys.hk is now live. here is a short film about how Amplified Journeys works. Original pitch document for the idea will be posted later
amplifiedjourneys.hk is out and unleashed
We had the press launch for Harman Kardon's amplified journeys last night. A really great event in The Bluebird Dining Rooms, lots of press turned up, most things worked as planned, food was fab and the wine flowed (rather to) freely.
Tony Harberman from Harman hosted the event. Alex James (he of Blur) spoke of music and cheese and I got to show off amplifiedjourneys.hk
Focus are doing the PR and to quote "...The magic of online music discovery has now been merged with the practicalities of route navigation for the very first time in a new, unique and totally ingenious web mash-up...amplifiedjourneys.hk marks the first time music and journey planning web applications have been brought together to provide web users with bespoke music playlists, which can be intrinsically linked to personal musical tastes and a planned trip..."
The Shelf Awards
Last night saw the final of the Shelf Awards, Gary Sharpen's idea to promote the best students into the limelight. Major Players did the business with making it happen, as well as stumping up the bar tab for the finals! The winners Cass Fergusan & Chris McKee (c.mckee86@gmail.com & cassferguson@hotmail.com) should be watched with care they are going to be something in the not to distant future. I also really liked Laura Evans and Harry Stanfords Babybell sculptures idea. Pictures HERE
Twitter saves the day(s) -well minus losing the client bit
I have in the past been rather down on the whole Twitter malarky, '...little more than passing notes in class..' I believe I wrote, however due to work pressures** I am having to skip this weeks excellent 2gether08 ideas conference. But lo! i shall not miss the ball, as I am actually following the whole thing via Twitter in real time and then cross referencing to the speakers and /or blog comments mean i can pretty much keep abreast of some of the great thinking featured. NOT a convert to Twitter - just a grateful user! (neat how-to Twitter HERE) Thanks to David willcox.
** second client in a year to go into admistration, glory be, we've really upset the gods this week.
few words many slides
Big debate in the office right now over Powerpoint presentations. Single words and a bunch of images from Flickr or blocks of type with a few words picked out. The beauty of the latter is not having to prepare a separate handout - however I do like the drama of a single word slide. Two examples below. The first (How brands are built) with loads of text per slide that somehow still works and another (The future of ...) a triumph of sparseness. Finally I have put a link to one of the best presentations on presentations I have seen in a long while.
The futures bright, the futures yellow.
Working with a couple of fashion stylist's / designers. CHECKINIT. Completely barking in the best possible way. So much energy you have to limit meeting times to 20 minutes or you are left exhausted. Huge fun however.
Fresh and Green TV spot
Finally a whole year after we shot it our Fresh and Green commercial is on air. The brand is having a big push at the Natural & Organic show at Olympia this week as well.
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