This site covers a bunch of ambient media stunts most of which have done the rounds but the Mini idea is new to me. A very simple banner on the entrance / exit to a subway. The visual shows a mock-up and in truth it would last about a nano second in real-life, a sad reflection of our chav infested transport networks.
Ok to make up for my lack of blogging the last couple of weeks this one might be a bit longer than usual, so here goes...
It seems that a lot of players in adland are looking back to their youth for creative inspiration. Take Cadbury's Dairy Milk, for example. Love or hate Phil Collins, 'In the Air Tonight' is a cracking song and provides a powerful soundtrack to the gorilla ad. It takes me back to my days at home with Ma & Pa in the 80's, waiting for the cassette to load Horace Goes Skiing on my Sinclair Spectrum whilst attempting to master my Rubik's Cube. I digress...
Cadbury's have also re-launched, thanks to popular demand, the Wispa (I'm still hoping they bring back the Wispa Gold). The supporting campaign is based around an 80's revival for which they have a great interactive section on their website. No great surprise there perhaps but they've been a bit cleverer than most and created a facebook application which, if you sign up, is visible to everyone who looks at your profile page instead of being relegated to your groups list. Check out the sweatband!!
I recently saw the Aquafresh animated family ad again which I wish they would show every year around Christmas as it was done by Raymond Briggs, creator of The Snowman and again, takes me back to my childhood.
Finally on this theme of nostalgia, here is a fab Mini ad that aired in early November.
Over and out!
Posted by fiona at 12:09
Never a dull moment at an event like The World Travel Market. Not least getting there, Excel is a lot further east than I remembered (past the Olympic site and keep going)
Favorite moments at the show? toss up between the Borat designed Kazakhstan tourist board stand and Iran's 'Land of Peace' beach holdall's -a must for my next JFK flight with MAXjet. But in the end we went for the set of postcards from the charming Iranian representatives. These not only extolled the virtues of skiing (!) on Iran's highest peak 'Damavand' but invited us to marvel at the glorious opium, er, poppy fields.
Yesterday some of the team went down to sunny Dunsfold with our client Harman Kardon to see Top Gear being filmed. I think it's fair to say we were all pleasantly surprised at how nice Jeremy, James and Richard were and they engaged with the audience brilliantly. It was just like watching 3 friends putting the world to rights! If you haven't been already, put your name down on the list as it's well worth it.
Posted by fiona at 14:31
Have just come across this guy Teis Albers a freelancer in Holland. Colourful layered work and a full some portfolio of work. A good W.I.L.F'ing blog stacked with links as well, worth checking out if only to get onto the completely barking Hamster site shown below.
Posted by Piehead at 10:07
Vic wrote a post a few weeks back on the Cadbury's gorilla ad which has been taking the nation by storm, and we thought it was great how they put a message to our rugby boys on the drum kit during the world cup. Further to this, there are around 25 parodies floating around on YouTube and Philip's favourite is of course...the Wonderbra version - quelle surprise!
Speaking of Cadbury's, the Wispa has been re-launched which pleases Vic and myself greatly! I just hope they bring back Wispa Gold.
Posted by fiona at 14:48