5 reason's why creatives hate working for you.

Nigel Collins has a neat take on the 'how to deal with creatives' mantra. (Highlighted by Jenny Blair at Major Players) As ever its the comments after that provide as much joy. full article HERE. But in summary; Be nice, vary the tasks you set, don't expect 9-5 and pay well. -easy.

"...Leading creative people is like herding cats. They sometimes appear to be all over the place, to be mischievous, off in their own worlds, extremely curious and can be a tad hard to manage at times. But your business needs them and they need you, and when you get to understand and know creative people, gain their confidence and respect, then extraordinary things happen..." (more)