Nifty bit of 'Clean Advertising'

Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.

Customers will be pointed in the direction of the store by 'Clean Advertising' stencilled adverts on the pavement.
Thirty ad messages have been created in addition to a 50 ft image of baguettes projected onto a nearby building. Appearing after dusk for two weeks, the image will ensure that customers go into the store on their way home from work.