We are in the middle of development of a fairly epic new music application. Apart from some fairly nail biting deadlines all is coming along sweetly -thanks in no small part to a bunch of very bright folks in South Africa doing the programming. One rather cool by product has been finding loads of other groups working on similar types of ideas. Just come across one llama fun to use with some nice quirks. Only grumble is its range of UK bands is a bit poor.
Philip's Llama
To make the paper surfaces interactive, the team screen prints patterns using conductive inks containing particles of silver that overlap, allowing a current to flow.
The researchers behind this project call their invention “Paper Four”. This fourth generation of paper, they say, is the next step in using it after printed books, packaging, and hygiene. Because the smart paper contains three layers - an outer layer with the printed design and text, a middle layer containing the conductive inks, connected to a power supply, and a third one made of thick cardboard material - one can easily replace the middle layer, thus changing the billboard’s functionality, and making it respond differently.
These kinds of responsive, smart-paper billboards can be applied to a number of industries: think about an advertisement to any store, on which you can explore the specific item you are interested in, or billboards for holidays, playing music and repainting themselves once triggered by a human touch. I see collaboration with Google maps and London transport.
There are endless opportunities for ad agencies.
The 7th Floor Consultancy is an Integrated Communications Agency expert in premium niche brands. We are based just round the corner from the British Museum, in Central London.
T7F consists of a select number of full time staff linked to a growing number of specialist consultants. We are responsible for the creation & implementation of advertising in both real & digital worlds.
We work in partnership with a discrete number of premium brands that seek measured returns for a targeted investment. Some of our clients include a business class airline, a bespoke audio brand, a celebrity endorsed ethical brand, a private clinic.
