Rather fun annimated sign-up screen for BHF

This is a very neat bit of work from the British Heart Foundation, seen via the ever informative ACEjet170.
-also posted Nextdoor

Woooah! Finalist's in the Revolution Awards

This is very good indeed, Amplified Journeys has been voted a finalist in the Revolution Awards. We are in the automotive category up against the likes of AKQA, Collective and The Reading Room. oh and the PR outfit we work with on Amplified Journeys, Focus PR with their work for Lotus.
The big night is March 2o, Grosvenor House.

Trendspotted!!

Now this really is turning out to be a good day (we also won a new client but that's hush at the mo')
The very fab trend spotter site Springwise has just featured Amplified Journeys.hk. "...Music and travelling have always been a natural mix, so what better way to advertise Harman Kardon's products—and create some nice goodwill—than by giving away a little musical free love? This could become hygiene in the trip-planning world!...."

Everyone likes to a win a prize

Woop Woop we have just won an award for our DEXTRO Energy campaign. At last nights pharmacy industry event The SMaRT awards. We picked up a gold for best campaign on a small budget. More details soon.

Snow tagging by Curb

Well it looks as if a few media folk were actually working on Monday. Curb were out on the streets snow tagging. A very neat idea, seen on Piehead blog via Eventmagazine.co.uk

London's first annual mass skive

Back in the office after taking part in London's mass skive.
Actually the day turned out into something of a spontaneous party, after a couple of intensive hours competitive snowman building (hats off to the team that built the full size igloo!) The workers of Clapham did what anyone would while 'working from home' - and went to the pub. Massive party atmosphere most unlike any Monday I've seen before.

not in Las Vegas

well didnt get to CES, rainy London instead, mmmm

The end of Newspapers?

Genna at AW Media recently posed a couple of neat questions about the UK Newspaper market. Based on the story about the New York Times going totally digital by 2010. In the UK this raises the question of where the hell are the Mail going to get shot of the gazillion DVD's they have?

Recent news stories have said the New York Times will be entirely digital by 2010.

http://www.theatlantic.com/doc/200901/new-york-times

This has raised some interesting questions across a number of blogs / articles…

Is this the end of the hard copy? What hard items would you miss the most – CD’s, Sunday Papers, Books???

With the credit crunch hitting media owners, are we likely to see big name media owners going out of business in 2009?

Is the civilized ritual of Sunday papers outdated in a digital world?

Will the pressure of fast deadline online news pieces foster a lazy journalism that leads to a reduction in trust and the perceived value of journalism.

The really interesting article linked takes a stab at questioning a few of these issues (from an American perspective) – what’s the UK one?

Genna Trentham
Media Director

e-cards are not Christmas

Can i suggest that for 2009 we all revert to sending bits of card and paper to each other? Whats more lets do it in the first week of January 2010.
Seasonal e-cards are generally just so pants (see below) Spending the first working hours of 2009 clearing your in-box of polar bear/Santa games/puzzles/dull animations that reveal (wait for it) Happy Christmas, yeah well, ho ho ho I'm not amused. Bah humbug to the whole thing. New Year cards that's where 2009 is at. Cheer everyone up with your thoughts on the coming excitement (!) of the new year.

Agency Christmas cards, generally pants

However a few do make it past the bin, AKQA appear to be this years stars.

ooh the charts coming me ears

yup its chartastic at the moment with presentations coming out our ears. A fine thing on Obama's use of social networks and many cuts on next years digital opportunities, all on slideshare fairly soon.

The mo has now gone, (thankgod)

The thin and bushy Bro's

oh dear

yup its MOVEMBER, fab idea for raising awareness of men's health and prostrate cancer in particular. Spend November trying to grow your very own Earl / Borat face fur. Sort of like wearing a hairy ribbon. neat web site and global reach. Donate to our very own 'Seven Floors of Manliness' team here.

Back from Cambodia!

mine_cambodia-1, originally uploaded by piehead.

Normal service is resumed, I am back in the office.
- successfully managing to avoid stepping on any landmines while in Cambodia, amazing place, full story should be up at the Piehead blog when i've got a moment.

Bar codes

Just saw this Japanese barcode which is quite sweet, bringing design into an otherwise very boring item.

Adeaters

Long time no write so here goes...I'm off to the IPA's Night of the Adeaters tonight which promises to 'celebrate over 350 of the finest, most amazing, artistic and creative TV & cinema advertising films from around the world'. Should give lots of food for thought (no pun intended).

Off to get a jacket potato now, I'm starving...

Hug Your Pet

We have been running a small scale test campaign for Frontline flea and tick treatments. Using social media linking to a micro site, backed by a variety of online formats. Results so far appear to show it's pulled like a train. Key learning for all was just how keen pet owners are to take and share pictures of their dog or cats.

Bigga Than Ben

Saw Bigga Than Ben at a charity preview last night. This is the film written and directed by Suzie Halewood.
Based on a Russian best seller about two young guns scamming London for all its worth. Gritty, funny and very good to look at. Starring Ben Barnes (yes, Prince Caspian himself) and Andrei Chadov, I really hope the film gets a wider audience than just its current art house run. Does also feature a fab soundtrack including Joe Strummer, Pete Doherty and The Rifles, the latters' track 'Lost in London' fits perfectly.
Suzie is the charming lady who directed our Fresh & Green commercial last year, pic from shoot with Mr AWT.
Bigga Than Ben, originally uploaded by piehead.