oh dear
Back from Cambodia!
Normal service is resumed, I am back in the office.
- successfully managing to avoid stepping on any landmines while in Cambodia, amazing place, full story should be up at the Piehead blog when i've got a moment.
Bar codes
Just saw this Japanese barcode which is quite sweet, bringing design into an otherwise very boring item.
Adeaters
Long time no write so here goes...I'm off to the IPA's Night of the Adeaters tonight which promises to 'celebrate over 350 of the finest, most amazing, artistic and creative TV & cinema advertising films from around the world'. Should give lots of food for thought (no pun intended).
Off to get a jacket potato now, I'm starving...
Hug Your Pet
We have been running a small scale test campaign for Frontline flea and tick treatments. Using social media linking to a micro site, backed by a variety of online formats. Results so far appear to show it's pulled like a train. Key learning for all was just how keen pet owners are to take and share pictures of their dog or cats.
Bigga Than Ben
Saw Bigga Than Ben at a charity preview last night. This is the film written and directed by Suzie Halewood.
Based on a Russian best seller about two young guns scamming London for all its worth. Gritty, funny and very good to look at. Starring Ben Barnes (yes, Prince Caspian himself) and Andrei Chadov, I really hope the film gets a wider audience than just its current art house run. Does also feature a fab soundtrack including Joe Strummer, Pete Doherty and The Rifles, the latters' track 'Lost in London' fits perfectly.
Suzie is the charming lady who directed our Fresh & Green commercial last year, pic from shoot with Mr AWT.
Bigga Than Ben, originally uploaded by piehead.
Berlin IFA 'For what we are about to receive'
Just before going in to present Amplified Journeys to an (almost) eager audience of the great and the good. photo essay of the event HERE. Later that night manged a brief tour of Berlin bars. Photo essay of that little escapade HERE
An Amplified Journey to Berlin
Its only 11.30 and my feet are killing me! Showing the Amplified Journeys site in Berlin. We are on the huge Harman Kardon stand at the sprawling IFA exhibition in Berlin. Would have followed this up with pictures of us all in action, but like a berk I've forgotten my camera cable - some how ironic that at one of the world's leading technology shows!
Fun and games with DEXTRO Energy
A sweet little campaign we did for DEXTRO energy has had an extra boost by some genius media placement courtesy of Elliots team at AW Media. Buying space on a mixture of flex, specific and general arm twisting. Plus taking advantage of a portfolio of creative executions, led to some really eye catching work. Three stand out moments, The first being Pete Doherty's kiss and tell drugs splash ending with an 'extra oomph naturally' creative followed by an execution with the headline 'uphill battle' being placed next to the Paula Radcliffe bombing out of the marathon story. Finally in true jumping on the band wagon style we had a 'freewheel' cycle imagery spot all over the British teams gold medal stories. You can see most of the campaign HERE
However none of the above is half as funny as watching a bunch of German students really abusing DEXTRO (here) now that is a brand extension.
We're off and running
Good review on MSN today from CJ Hubbard for Amplified Journeys
"...A new form of automotive music integration has been born. Welcome to the future..."
Full review HERE
Amplified Journeys in action
Almost 18 months in the planning. www.amplifiedjourneys.hk is now live. here is a short film about how Amplified Journeys works. Original pitch document for the idea will be posted later
amplifiedjourneys.hk is out and unleashed
We had the press launch for Harman Kardon's amplified journeys last night. A really great event in The Bluebird Dining Rooms, lots of press turned up, most things worked as planned, food was fab and the wine flowed (rather to) freely.
Tony Harberman from Harman hosted the event. Alex James (he of Blur) spoke of music and cheese and I got to show off amplifiedjourneys.hk
Focus are doing the PR and to quote "...The magic of online music discovery has now been merged with the practicalities of route navigation for the very first time in a new, unique and totally ingenious web mash-up...amplifiedjourneys.hk marks the first time music and journey planning web applications have been brought together to provide web users with bespoke music playlists, which can be intrinsically linked to personal musical tastes and a planned trip..."
SeaFrance trip
Thanks for that photo below Philip, here's my revenge!!! In my defence, I had only had 4 hours sleep due to the fear of missing the alarm.
We had a great journey over on SeaFrance and spent a cracking day in Wimereux, a beautiful little seaside town about 20 minutes outside Calais. Almost missed the return ferry, turning up at Calais 10 minutes before departure...but still got on (wouldn't advise doing this as we were a tad stressed hurtling up the motorway!) Plus we clearly looked a bit on edge as we were pulled over by security twice between passport control and the ship!! Great day trip though and would highly recommend it.
A very early start
dedication to the cause, part 5. Joint t7F London and AW Media research trip aboard SeaFrance to Calais. A very jolly day with a number of top 'incidents' -however the 6am train that kicked it all off was not that welcome by all.
Youporn takes a festive (f)tumble
Oh the joys of analytics! while the new Googletrends has invaluable use for measuring effectiveness of your campaign it also is a fab way of livening up a dull Wednesday.
Witness this screen shot showing an alarming drop in Youporn visitors over the Christmas holiday - The workers of the world (well loads of: Americas, Germans, Italians and a few Brits) obviously prefer there porn during office hours rather than interrupting carols round the log fire.
Note also the dip at Easter and 'schools effect' in the first two weeks of September.
A side note is that youporn** appears to be one of the few web2.0 adult sites - notwithstanding its gratuitous use of reflections.
(**so I am told by our hard working researchers on the subject- Craig & Nick from AW Media )
Book promotion
This is a neat idea, frustrated author gives book away to gain reviews. There is a linking blog HERE
I have seen 'pass-it-on' type promotions before but this seems much more of a personal journey for the author - all the more real for it. Book seen just of Bloomsbury Square by the way.
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