Great viral for new game

http://www.masswepray.com From W+K Portland. This is a top example of the rules of the game. Good content, that rewards curiosity.
A viral is an expression of an effect, it is not a channel in its own right. People pass things along, not because they love brands, its because they love their friends. Another expression being the true meaning of a virus: They only spread when easy to transmit. (i'm going to look cool/clever if i send it on)