Telegraph online features a quote from us.

The posters, devised by M&C Saatchi, evoke the ‘guilt’ of shoppers who advice on expensive purchases such as flatscreen televisions in helpful High Street stores and then buy them cheaper online.

The self-deprecating tag line, ‘The Last Place You Want To Go’, is a nod to the store’s poor reputation for service when it used to be a High Street retailer.

Philip Slade, creative director of promotions agency t7F London, said: “As a sign of creativity it is better than the corporate whimsy that dominated so many ads last year. This could be corporate turning point for the Dixons: open and honest about what they actually are and facing up to the reality of online shopping habits.”

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