October 18th, 2007
This is absolutely brilliant! O2 have set up a group on Facebook called ‘The Battle for the UK’s Favourite University’. This ties in perfectly with their ‘Favourite Place’ campaign and instead of going on about how great O2 is, it is encouraging people to get together and chat about how fantastic their university is, why it’s more fun than others, what’s cool etc. The more Facebook activity a uni has, the more points it earns. The uni with the most points at the end of it will win a £50k party. Currently there are 75,814 members, with 1,203 discussion topics and 2,651 wall posts. You need to have a facebook profile to look at it but if you have one, check it out here. So simple, yet so clever. Come on Exeter!!
Fiona
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