Marketers missing a trick with Social Media

July 20th, 2007

A really interesting article on Netimperative titled 'Marketers missing a trick with Social Media.' According to a new report 'The 2007 Social Media for Brands' commissioned by search marketing agency Tamar, 6 out of 10 British consumers would be willing to interact with a brand on social networks if offered the right incentives, discounts and special offers. Key findings were:

  • More than three quarters of social networkers actively comment on brands

  • Negative comments put off 1 in 2 consumers with travel brands most at risk from user generated comments

  • Befriend, don't banner

In summary, understanding how your brand is talked about in the social media network is key to targeting consumers.

To read the full article, please click here

Posted by Matt.

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