June 15th, 2007
While the others ponced around like extras from ER (see below) I was adding to our collection of like minded clients (posh lingerie, plastic surgery) by opening up discussion's with a teenage fashion brand (!) We also have had further the discussions about effectiveness online. Kieron Matthews IAB's head of marketing has written a fab paper called "is branding best and are click throughs through?" Which ponders brand engagement as part of a wider campaign rather than being a slave to CTR.
Effectiveness of online
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