AW Media, until Kevin sent me this great article "The Mere Exposure Effect" by Xiang Fang a professor at Oklahoma State University. In it he talks about evaluative judgements and perceptual fluency. Press release about it HERE. Very interesting to consider when looking at the true value of online brand spend. John Timmer at Ars Technica also covered it. A follow up should be posted on Piehead as well.
Posted by t7fLondon at 10:22