rest of pictures HERE
Berlin IFA 'For what we are about to receive'
Just before going in to present Amplified Journeys to an (almost) eager audience of the great and the good. photo essay of the event HERE. Later that night manged a brief tour of Berlin bars. Photo essay of that little escapade HERE
An Amplified Journey to Berlin
Its only 11.30 and my feet are killing me! Showing the Amplified Journeys site in Berlin. We are on the huge Harman Kardon stand at the sprawling IFA exhibition in Berlin. Would have followed this up with pictures of us all in action, but like a berk I've forgotten my camera cable - some how ironic that at one of the world's leading technology shows!
Fun and games with DEXTRO Energy
A sweet little campaign we did for DEXTRO energy has had an extra boost by some genius media placement courtesy of Elliots team at AW Media. Buying space on a mixture of flex, specific and general arm twisting. Plus taking advantage of a portfolio of creative executions, led to some really eye catching work. Three stand out moments, The first being Pete Doherty's kiss and tell drugs splash ending with an 'extra oomph naturally' creative followed by an execution with the headline 'uphill battle' being placed next to the Paula Radcliffe bombing out of the marathon story. Finally in true jumping on the band wagon style we had a 'freewheel' cycle imagery spot all over the British teams gold medal stories. You can see most of the campaign HERE
However none of the above is half as funny as watching a bunch of German students really abusing DEXTRO (here) now that is a brand extension.
We're off and running
Good review on MSN today from CJ Hubbard for Amplified Journeys
"...A new form of automotive music integration has been born. Welcome to the future..."
Full review HERE
Amplified Journeys in action
Almost 18 months in the planning. www.amplifiedjourneys.hk is now live. here is a short film about how Amplified Journeys works. Original pitch document for the idea will be posted later
amplifiedjourneys.hk is out and unleashed
We had the press launch for Harman Kardon's amplified journeys last night. A really great event in The Bluebird Dining Rooms, lots of press turned up, most things worked as planned, food was fab and the wine flowed (rather to) freely.
Tony Harberman from Harman hosted the event. Alex James (he of Blur) spoke of music and cheese and I got to show off amplifiedjourneys.hk
Focus are doing the PR and to quote "...The magic of online music discovery has now been merged with the practicalities of route navigation for the very first time in a new, unique and totally ingenious web mash-up...amplifiedjourneys.hk marks the first time music and journey planning web applications have been brought together to provide web users with bespoke music playlists, which can be intrinsically linked to personal musical tastes and a planned trip..."
SeaFrance trip
Thanks for that photo below Philip, here's my revenge!!! In my defence, I had only had 4 hours sleep due to the fear of missing the alarm.
We had a great journey over on SeaFrance and spent a cracking day in Wimereux, a beautiful little seaside town about 20 minutes outside Calais. Almost missed the return ferry, turning up at Calais 10 minutes before departure...but still got on (wouldn't advise doing this as we were a tad stressed hurtling up the motorway!) Plus we clearly looked a bit on edge as we were pulled over by security twice between passport control and the ship!! Great day trip though and would highly recommend it.
A very early start
dedication to the cause, part 5. Joint t7F London and AW Media research trip aboard SeaFrance to Calais. A very jolly day with a number of top 'incidents' -however the 6am train that kicked it all off was not that welcome by all.
Youporn takes a festive (f)tumble
Oh the joys of analytics! while the new Googletrends has invaluable use for measuring effectiveness of your campaign it also is a fab way of livening up a dull Wednesday.
Witness this screen shot showing an alarming drop in Youporn visitors over the Christmas holiday - The workers of the world (well loads of: Americas, Germans, Italians and a few Brits) obviously prefer there porn during office hours rather than interrupting carols round the log fire.
Note also the dip at Easter and 'schools effect' in the first two weeks of September.
A side note is that youporn** appears to be one of the few web2.0 adult sites - notwithstanding its gratuitous use of reflections.
(**so I am told by our hard working researchers on the subject- Craig & Nick from AW Media )
Book promotion
This is a neat idea, frustrated author gives book away to gain reviews. There is a linking blog HERE
I have seen 'pass-it-on' type promotions before but this seems much more of a personal journey for the author - all the more real for it. Book seen just of Bloomsbury Square by the way.
View Larger Map
The Shelf Awards
Last night saw the final of the Shelf Awards, Gary Sharpen's idea to promote the best students into the limelight. Major Players did the business with making it happen, as well as stumping up the bar tab for the finals! The winners Cass Fergusan & Chris McKee (c.mckee86@gmail.com & cassferguson@hotmail.com) should be watched with care they are going to be something in the not to distant future. I also really liked Laura Evans and Harry Stanfords Babybell sculptures idea. Pictures HERE
Twitter saves the day(s) -well minus losing the client bit
I have in the past been rather down on the whole Twitter malarky, '...little more than passing notes in class..' I believe I wrote, however due to work pressures** I am having to skip this weeks excellent 2gether08 ideas conference. But lo! i shall not miss the ball, as I am actually following the whole thing via Twitter in real time and then cross referencing to the speakers and /or blog comments mean i can pretty much keep abreast of some of the great thinking featured. NOT a convert to Twitter - just a grateful user! (neat how-to Twitter HERE) Thanks to David willcox.
** second client in a year to go into admistration, glory be, we've really upset the gods this week.
Orange balloon race
Did anyone else take part in the Orange balloon race? I half wish I had shown more dedication to the cause given the prize was a week in sunny Ibiza with a load of friends. Still, my racoon (Cederic Sneer - remember him?) finished in the top decile - not too bad out of over 30,000 racers - and given the fact I obviously have a full-time job!
Right, I'm off to re-live my childhood with 80's cartoons...
am I missing something? Pimms Vs Club 18-30
The current Pimms ad appears to be just a poor copy of the famous Saatchi's club 18 - 30 campaign or have I missed something? The Pimms ad shows a nudist beach (just in case we missed this there is a sign in the background 'Naturist Beach') everyones rude bits are then covered up by objects in frame. Only its not as subtle or funny as the Club 18-30 version, what's going on? -is it some kind of in joke? Really does not seem to hang together with the rest of the Pimms campaign featuring a festival bus and online sunshine spotter.
Media Futures Conference 2008 - tidying up the loose ends
One of the problems with racing from one project to another is you often leave a few loose ends. Nico Macdonald (pulled MFC08 together and acted as genial host) has encouraged me to place links to my slides and images etc. My SLIDES here (also on slideshare) Flickr set HERE, Me in action HERE, Great bit on 'free' web from Alan Patrick at BroadsightHERE. More notes HERE.
Two points from the conference still on my mind.
1. The non-liberating effect of technology in communications. In other words the lack of mass availability, understanding or affordability rather than what any box or service can actually do.
2. Why do at least three speakers at every technology conference talk about their kids using DVD players?conferance stories MFC08
Odd multi tasking audience. -final session under way.
People here are on Twitter (passing notes in class) some posting to flickr (hand drawn sign 'this is dull') others blogging including video streaming from each talk.
Which gives me the overall impression no one is actually listening to any of the speakers.
My Talk went ok, short round of applause, a bunch of questions and 14 minutes later I was off. -good experience all in all, including some one passing me a note to say i was the best dressed person here (stuff the technology feel the cloth)
Media Futures Conference 2008
This post during first coffee break, Just heard Dr Brian Winston. Professor of Communications University of Lincoln. He spoke about known knowns and unknowns in relation to technology and change. A neat theory that generated a bunch of questions from the floor of extremely variable standard. A good strand was about seeing the pace of change in society verse's its ability to embrace democracy.
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