* = soon to be a real word, honest.
The actions of Facebook users have become too important for brands to ignore.
The temptation is to address the users1 rather than the circumstances that drive its popularity2.
Facebook is not the answer, It’s the social skill it teaches3 that brands need to understand.
1. = Theo Papitis interview in The Daily Mail Online
2. = Dr Norman Lewis on Futures-Diagnosis.com
3. = Marta Kavan of Espresso (bonafidemarketinggenius.com)
The continued rise and importance of the Socialnetworkosphere*
Front page of the new IPA web site with an ad for our new Account Director
There is a lot you can say about the IPA having been less than in touch with innovations in communication. But the new site that launched the other day is actually rather good. Feels a lot more like actual humans are behind the organisation from the look of the front page, unfortunately going in deeper and you are confronted by a sea of grey blocky type which is a shame. But a good change for the better. -and yes I know this post comes with full 'Glass houses' inclinations.
Augmented Reality (AR) applications launch on the iPhone.
This is going to be huge
While I have spent years getting excited by the possibilities of mobile apps like semapedia, (unlike most of my clients, who dispite my best efforts, passed on the opportunities). Now with the launch of a raft of genuine AR apps Like this from DiscoverAnywhere there appears to be a real case for commercial use. While it is true the actual audience of iPhone & Android users is really small compared with total universe of mobile (cell) phones, in time this should be the standard for 'whats that?' questions in the street. The answer being you aim your phone at the object and heh presto the phone overlays a label telling price, location, availability or simply its name.
Very interesting that Amazons tech division A9 have brought Snaptell, which basically puts Amazons prices and availability information over the top of any item you see in a shop, (currently only works in the US)
Like most people I often emerge from a station and ponder where is? (the nearest bar) having an interactive live map to overlay reality is a fantastic bit of black magic to delight. This last bit, is in my opinion, the key to any new techs ability to succeed, is it a joy to use and do you want to tell you mates about it?
Just look at the footage below of the yelp.com trial AR feature, yes you really do have to shake the phone three times for it to show the hidden button, how charming is that? -there is also a neat London Bus AR demo HERE from Presselite. The Next Web has a bit about a live tweeter layer which could see even more tourists actually being hit by buses (while tweeting), the guys at Presslite had us tracking.
(reposted from Piehead blog; www.homeslade.com)
social networks popularity by search intensity
Like the man says, lets not get too excited by Twitter - neat.
"..Putting social network popularity and the recent rise of twitter into perspective
Visit my website for more visualisations
www.informationisbeautiful.net/
Uploaded by mkandlez on 11 Jul 09, 5.10PM BST. .."
Song lyric visualiser
www.identitee.com
This is really rather nice, distracting in a Friday kind of way. Links words across songs with a lovely flowing action. Like the typography. Does need a bigger data base, the current selections are very reflective of its ultra conservative sponsor 'Hard Rock Cafe' (its one Clash track is however - 'I'm so bored with the USA'!)
"..we're going down the pub.." -or rather your post is.
Not that I need anymore reasons to spend time in bars, but this is a really neat idea.
Use Your Local.com
Rather than spend Saturday morning's queuing up at the Post Office to collect parcels that have been delivered while you are at work. Get them sent to your local pub, pick up on way home, stop for a quick drink to thank the landlord, genius! Nobel prize's have been given for less.
The scheme is backed by Scottish & Newcastle (now part of the Heineken group) appears to have been thought as a way of giving country pubs another offer, to me the big pull is for urban pubs/bars, As I have ranted about before the parcel delivery service is just out of wack with modern work patterns. The Saturday queue at the Clapham Post Office is daunting if you don't arrive by 8 a.m. having the option of going to the pub instead, now that is an advancement for mankind.
Sorry about the out of office reply(s) ?
mmmm I may have sent a large number of my contacts multiple 'out-of-office' replies by mistake, the curse of trying to be clever with email late at night after a very long day, sorry again chaps, won't happen again (well not for two weeks at least as I'm off on hols)
Another great portfolio from China
New Job?
Account Director (£45K) needed to help manage expanding client base.
Entrepreneurial self-starter with a good understanding of how small agencies operate.
We are looking for a creatively minded, inquisitive thinker to join a small multi-discipline team. You should have a strong interest in the changing nature of today’s communications.
You will have already had responsibility for day-to-day management on a portfolio of client accounts. Now seeking a greater autonomy and a bigger contribution to the running of an agency.
We are: t7F London.
We call ourselves brand strategists for the real world. We develop and launch challenger brands. We re-focus and re-energise tired or maturing brands. We realise our ideas across whichever media channel is appropriate from broadcast to social networks.
Our work is very varied but can be categorised as dealing with ‘awkward’ market conditions. For instance: an online navigation and music discovery mash-up for Harman Kardon; a TV spot and social network activity for FRONTLINE Spot-on; a Facebook campaign for First Drinks Brands; and the launch of a new weight management product, Appesat, using press, posters and online.
t7F London is part of The Terrace, a group of three owner-managed communication agencies.
AW Media founded in 1987 and still going strong as a full service media independent.
Nextdoor a new digital media specialist. Planning, buying and creating.
t7F London was founded by Robert Thackery and Philip Slade, there is a whole load more online if you look.
Ask 500 (well mostly 20) People
Instant polling from (almost) 500 souls online.
A great idea for a web site, not fully doing its bit yet. Still a rather fun way of gleaning instant info from a mainly American audience. Do like the new business feature for brands to ask questions
Its that time of year
We are just about to go head long into degree show frenzy, Its that great time of year when all the pent up student energy and passion gets released on a generally indifferent world.
One of our placement students from last year, has a good blog backing his degree show. Called Diablogue
-that ok George? can we have the beer now.
It must be Friday
Working on a pitch for a haircare brand, came across this image - it really must be Friday
Frontline Spot On TV ad
We're very excited on the 7th floor today as we've just sent out all the tapes for the Frontline Spot On ad, which is due to air over the next 6 months, starting on 13th April. Final sign-off came four days ago so we're all very pleased.
Look out on ITV, Five, Five Digital, UKTV, Channel 4 Digital and Sky.
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