Today we shall be Rockstars*

well according to Slideshare anyway, Looks like over 1000 peeps looked at our creds in just 2 days. wow, so where are all the new business leads??

Neat view on why the chaps Nextdoor are onto a winner

The Death of TV

View more presentations from Brady Gilchrist.

New, Discover The World TV ad

If you were watching the recent Billy Connolly series, about his trip around the North Pole, hopefully you noticed our new ad for travel company, Discover The World. The whole thing was conceived, written and produced in a couple of weeks (for an extremely tight budget!) Big thanks to Addiction for getting us out of a tight spot (yet again)

Paying for ideas? or a seamless extension to a clients marketing department?

New agency types like www.creativeorchestra.org and www.anomalynyc.com are trying the paying for ideas route. Is this the way to break out of the current cycle of bogus pitches and constant 'cost reviews'?
Clients have been shedding staff from marketing departments at a rapid rate. Now more than ever you have brands that need complete support. A great idea poorly carried through will do as much damage as shallow thinking wrapped up in gorgeous execution.
We are in an amazing year for opportunities, media costs have never been lower, clients have never been more open to 'plan B' thinking. It might not be like the '70s golden age of advertising buoyed up by tobacco money. But I do see it as a golden age of communications. Clever smart messaging that reassures consumers they are making the right brand choice.
>posted on Piehead blog as well

Page take over

rather sweet page take over for Harman Kardon today on stuff.tv

Rather fun annimated sign-up screen for BHF

This is a very neat bit of work from the British Heart Foundation, seen via the ever informative ACEjet170.
-also posted Nextdoor

Woooah! Finalist's in the Revolution Awards

This is very good indeed, Amplified Journeys has been voted a finalist in the Revolution Awards. We are in the automotive category up against the likes of AKQA, Collective and The Reading Room. oh and the PR outfit we work with on Amplified Journeys, Focus PR with their work for Lotus.
The big night is March 2o, Grosvenor House.

Trendspotted!!

Now this really is turning out to be a good day (we also won a new client but that's hush at the mo')
The very fab trend spotter site Springwise has just featured Amplified Journeys.hk. "...Music and travelling have always been a natural mix, so what better way to advertise Harman Kardon's products—and create some nice goodwill—than by giving away a little musical free love? This could become hygiene in the trip-planning world!...."

Everyone likes to a win a prize

Woop Woop we have just won an award for our DEXTRO Energy campaign. At last nights pharmacy industry event The SMaRT awards. We picked up a gold for best campaign on a small budget. More details soon.

Snow tagging by Curb

Well it looks as if a few media folk were actually working on Monday. Curb were out on the streets snow tagging. A very neat idea, seen on Piehead blog via Eventmagazine.co.uk

London's first annual mass skive

Back in the office after taking part in London's mass skive.
Actually the day turned out into something of a spontaneous party, after a couple of intensive hours competitive snowman building (hats off to the team that built the full size igloo!) The workers of Clapham did what anyone would while 'working from home' - and went to the pub. Massive party atmosphere most unlike any Monday I've seen before.

not in Las Vegas

well didnt get to CES, rainy London instead, mmmm

The end of Newspapers?

Genna at AW Media recently posed a couple of neat questions about the UK Newspaper market. Based on the story about the New York Times going totally digital by 2010. In the UK this raises the question of where the hell are the Mail going to get shot of the gazillion DVD's they have?

Recent news stories have said the New York Times will be entirely digital by 2010.

http://www.theatlantic.com/doc/200901/new-york-times

This has raised some interesting questions across a number of blogs / articles…

Is this the end of the hard copy? What hard items would you miss the most – CD’s, Sunday Papers, Books???

With the credit crunch hitting media owners, are we likely to see big name media owners going out of business in 2009?

Is the civilized ritual of Sunday papers outdated in a digital world?

Will the pressure of fast deadline online news pieces foster a lazy journalism that leads to a reduction in trust and the perceived value of journalism.

The really interesting article linked takes a stab at questioning a few of these issues (from an American perspective) – what’s the UK one?

Genna Trentham
Media Director

e-cards are not Christmas

Can i suggest that for 2009 we all revert to sending bits of card and paper to each other? Whats more lets do it in the first week of January 2010.
Seasonal e-cards are generally just so pants (see below) Spending the first working hours of 2009 clearing your in-box of polar bear/Santa games/puzzles/dull animations that reveal (wait for it) Happy Christmas, yeah well, ho ho ho I'm not amused. Bah humbug to the whole thing. New Year cards that's where 2009 is at. Cheer everyone up with your thoughts on the coming excitement (!) of the new year.

Agency Christmas cards, generally pants

However a few do make it past the bin, AKQA appear to be this years stars.

ooh the charts coming me ears

yup its chartastic at the moment with presentations coming out our ears. A fine thing on Obama's use of social networks and many cuts on next years digital opportunities, all on slideshare fairly soon.

The mo has now gone, (thankgod)

The thin and bushy Bro's

oh dear

yup its MOVEMBER, fab idea for raising awareness of men's health and prostrate cancer in particular. Spend November trying to grow your very own Earl / Borat face fur. Sort of like wearing a hairy ribbon. neat web site and global reach. Donate to our very own 'Seven Floors of Manliness' team here.