Bar Show 2008. Who needs contract carpets when you can call Wickes
Neat illustrator
Austin Shaw seems a talented chap, despite his fondness for jazz I really like his work.
A brand that really cares for its customers
The AA, Coming to the rescue whether you have a car or not!
Is that pink enough sir?
Our golddigga Q7 had its first outing at the Radio1 Big Weekend. What you might call rather pink. Due to be seen (hopefully) all over the UK this summer. Jamie at Carisma Automotive did the business with a vinyl wrap.
While Fiona was driving it down she was approached by the Highway patrol at a service station who remarked '...what a fantastic vehicle you have...' we're still debating whether that was irony or not.
Cans Festival Waterloo
woooah, sun!
Today we'll be mainly working with the window open! -aircons not back on after its winter hibernation
Find your self
Now this is cool, an aggregator that actually works. Type any term or phrase to see a comprehensive list of its mentions across the web. Fab for research, but even better for checking how often your own name crops up across the net!
Starbucks innovation?
Bland Paul McCartney CD's aside, Starbucks is on something of an reinvention frenzy right now. The new iphone 'order and pay' system is rather neat. Considering the efforts the brand is putting into 'keeping it real' I really think that technological innovation is a better route than trying to re-invent its folksy past. There has been a huge amount written about how the brand was going to refocus and better understand its heritage. BUT the brand can't walk away from the strong feelings it imparts across Europe. It is an American brand. Unlike the blandness of Costa or the almost Italian of Nero's. Starbucks is a grown up corporation, albeit in jeans. I certainly would be warmer towards the outlets if they pushed technological innovation over a reworked pseudo Friends 'local'
Design of iphone interface shown on:
GENOCO by Phil Lu. All Rights Reserved. | contact@genoco.com
Great illustration
Fits the mood of today, a very sunny outlook. Brand Nu ( Radim Mallinic ) represented by Jellylondon
few words many slides
Big debate in the office right now over Powerpoint presentations. Single words and a bunch of images from Flickr or blocks of type with a few words picked out. The beauty of the latter is not having to prepare a separate handout - however I do like the drama of a single word slide. Two examples below. The first (How brands are built) with loads of text per slide that somehow still works and another (The future of ...) a triumph of sparseness. Finally I have put a link to one of the best presentations on presentations I have seen in a long while.
The futures bright, the futures yellow.
Working with a couple of fashion stylist's / designers. CHECKINIT. Completely barking in the best possible way. So much energy you have to limit meeting times to 20 minutes or you are left exhausted. Huge fun however.
Best use of small space?
Fresh and Green had a really clean, uncluttered (but very small) space at the Natural & Organic show*.
In amongst all the alternative snack bars (all taste like straw) and very earnest producers were the F&G stand. Really stood out with a clear message.
*Olympia 13-14 April
Hug Your Pet
OOh go on, you know you want to. We launched a fab set of sites today for our client Merial.
Hug Your Dog
Hug Your Cat
Its all a bit of a cute overload - as well as being rather a neat way to talk about a dull subject (flea and tick prevention)
We based the whole thing on doing the one thing you can't do if you don't look after your pets coat - give it a great big hug.
We Added a photo competition and other links for stickiness. The photo gallery features the puppy that I'm thinking of getting (my first ever dog!)
Suzie Halewood
The very lush look of our Fresh and Green TV spot is all down to Suzie Halewood.
A very top lady who came with both an amazing camera team and lighting guys.
She has just finished a feature called Bigga Than Ben starring Ben Barnes and Andrei Chadov. A jolly tale of how to rip off London. Based on the infamous book of the same name.
Fresh and Green TV spot
Finally a whole year after we shot it our Fresh and Green commercial is on air. The brand is having a big push at the Natural & Organic show at Olympia this week as well.
Olympic mugging
Wooah, getting close to the action (by accident) Found ourselves a bit too close to the Free Tibet Torch Procession yesterday. You can just make out Vanessa May getting the Olympic Torch pulled out of her hands by an over enthusiastic Olympic 'guard' who is after a speeding change as a ton of protesters were bearing down on the situation (note dismounted police bike guard as well)
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